Cruddy Veggies was launched in January of 2025.
The inspiration happened on a trip to the farmers market, where proud farmers were sharing their best produce. Where the array of summer squash, heirloom tomatoes and mushroom varietals reflects the time, care, and good practice that has gone into growing them.
If we think about it, it is a similar process of cultivating various internal virtues, such as patience, kindness and self-control, just to name a few.
This collection celebrates the good produce that grows in us.
This collection includes a key tee design of Greg, proudly presenting his produce on the front, with a stack of boxes labelled with a list of virtues, inspired by the biblical teaching of the ‘Fruits of the Spirit’.
Other pieces in the collection include the Sing, Dance and Give Thanks Nalgene bottle, the Fresh Sticker Pack featuring messages and fun produce puns, Caterpillar caps in corduroy and plaid, as well as the Work The Field cap.
Shot at the Clementi Avenue 4 Community Garden, tended by the Beh family.
Photos & Direction: Shy
Talent: Chinee
